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- 15:19, 15 September 2026 Parijat talk contribs created page Alchemy (Book) (Created page with " === Snippets and Highlights === <blockquote> The late David Ogilvy, one of the greats of the American advertising industry and the founder of the company I work for, apparently once said, 'The trouble with market research is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say.' </blockquote> <blockquote> Imagine you have ten roles to fill, and you ask ten colleagues to each hire one person. Obviously each perso...")